About Us

We are an assisted ecommerce startup

The rise of the e-commerce market in India has taken every consumer and even retail stores by storm, but, a very small share of the indian population actually shops online .Barriers such as low internet and mobile penetration, expensive fixed and mobile broadband services,lack of trust and lack of supportive e-commerce ecosystems being the major reasons.

Sabse Sasta Dukaan, has taken the initiative to overcome these barriers by introducing its chain of a ‘Retailer-Assisted e-commerce stores’.

We at Sabse Sasta Dukaan after deep market research came to conclusion that adding a personal shopper to every consumer in the form of shopping assistant may well be the solution that will bring the much needed convenience to the customers.

Our stores are meant to give you the benefits of shopping online and the trust of a physical store.With an endless option of varieties of products to buy from,at cheap prices,you are sure to be left spoiled for choice.What’s more,the assistance that the store manager gives you shall be free of cost.

Our business model is simple and effective..With the assistance of aspiring entrepreneurs, we set up stores in their cities of India on a franchise model.We follow a zero-inventory approach and bring you products on a demand basis in the different segments like Travel,fashion ,electronics and appliances, medicine,home decor,grocery and many more.


Anish Agarwal

CEO & Co-founder

A very dapper Co-founder & CEO, holds a B.tech (CS) from IEM college of Kolkata. He is always energetic & a logical person with 10 years of rich experience in marketing, sales & entrepreneurship.


Anant Jain

CTO & Co-founder

Mr Anant is the high-tech Co-Founder & CTO of SSD. Previously, Anant has been a web developer for a tech software company. He has 8 years of vast experience in the field of web development & is a technology driven person since his childhood.


Scenes from Head office